Banned words

I’ve been working at a big fund management shop of late. They are a very charming bunch, but it is amazing how much jargon they stuff into their articles and marketing literature. It clouds meaning and renders sentences nonsensical. And yet many managers are convinced that this jargon makes them sound knowledgeable and clever. The truth is, it has the absolute opposite effect. If you cannot articulate an idea using simple language, then that is a sure sign you have not fully grasped it yourself. Anyway, here is a list of horrible words and phrases that come up regularly and have been banned from use in all literature. My particular bete noir is the habit of turning nouns into verbs. Ouch.

Banned words
Significantly
Impacted
Evidenced
Utilised
Facilitate
Decisioning
Issue
Ongoing (my first editor always said that anyone who used ‘ongoing’ would be ‘outgoing’
Headwinds
Tailwinds
Actioned
Actionable
Solutions
Capacity (As in: I don’t have ‘capacity’ to do that)
Constructive on (As in: I am ‘constructive on’ equities. Eh?)
Has seen (As in: The year ‘has seen’ big changes. Years can’t see)
Deliver (As in: Deliver solutions in a multi-channel world)
Deliverable
Resource (As in: I will ‘resource’ that)

November 27, 2013 at 10:30 am